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SiteMinder Rebrand – Platform Launch

SiteMinder Rebrand – Platform Launch

Following its 15th anniversary, SiteMinder, a leading technology solution in the hotel industry, refreshed its appearance with a rebrand of its logo and identity. The new logo of SiteMinder emphasises its renewed commitment to enabling every hotel to engage in online commerce, symbolising the act of entering a hotel lobby. This is intended to represent SiteMinder's invitation to every hotel to broaden their horizons beyond simply acquiring guests.

Press • SiteMinder’s new look, opened • 18 Oct 2021

 

Logo & brand guidelines

 

Website Refresh

Selected web pages built to reflect SiteMinder rebrand.

All pages are now live at siteminder.com

A preview of SiteMinder website on desktop.

Web page design for SiteMinder homepage (desktop & mobile).

Web page design for selected SiteMinder webpages – About Us, Hotel commerce platform, & pricing.

 

Platform Screen Illustrations

Selected screen illustrations to support website and marketing collaterals .

 

Platform Launch Campaign Videos


Year • 2021-present

Role • Graphic designer

TEAM
creative director •
Richard Davies, Jessie Jordan
art director • Vanessa Dillamore-Bates
creative lead • Mathew Cricchiola
Graphic designer • Amy Donaldson, Jesslyn Faustina, claudia novreica
Illustrator • Claudia Novreica
Motion designer • Azzam Izzatal