Hello!
I am Claudia Novreica (she/her), a graphic designer with a penchant for illustration and brand identity. I also thrive on incorporating foreground research and iterative testing to produce human-centered outcomes. Seven years of creative experience have prepared me to unlock the ability to adapt to emerging opportunities and evolve as a flexible and reflexive practitioner, equipped with the skills and knowledge to meet the changing demands of the workplace.
Working collaboratively with international teams has acquainted me with the art of blending into the team's culture and continuously striving to achieve common goals, even in the face of setbacks. For the past four years, I have been engaged in UI/UX design and have been at the forefront of illustration and design systems in B2B tech companies.
I am an active member of Grafis Nusantara, a collective and research platform dedicated to vintage Indonesian stickers and labels. Additionally, I'm engaged in a personal project called Tuan Puan, where I'm developing research methodologies for ephemera.
When I'm not busy designing, I am a self-proclaimed ephemerist, traveler, and aspiring writer.
Professional Skills • Creative direction & storytelling \ Branding & identity \ Illustration \ UI/UX \ Web \ Design thinking & research \ Motion design \ Academic writing
Tools • Adobe Suites – Illustrator, Photoshop, InDesign, After Effects \ Figma \ Notion \ Asana
Experiences
Co-founder, writer & researcher • Seasonal
Grafis Nusantara • Jakarta, Indonesia • Mar 2022 - Present
Graphic designer • Full-time
SiteMinder • Sydney, Australia (Remote) • Jul 2021 - Present
Graphic & UI/UX designer • Full-time
Eezee • Singapore • Nov 2019 - May 2021
Graphic designer • Internship
Flash Concepts • Singapore • May 2019 - Oct 2019
Assistant lecturer • Part-time
Universitas Pelita Harapan • Jakarta, Indonesia • Sep 2017 - Dec 2017
Graphic designer • Full-time
LeBoYe Design • Jakarta, Indonesia • May 2016 - May 2017
Education
Central Saint Martins, University of The Arts London
Master of Arts - MA, Applied Imagination in the Creative Industries
2018 - 2019 • Graduated with Merit
Universitas Pelita Harapan
Bachelor of Arts - Visual Communication Design (Graphic Design)
2013-2017 • Graduated Cum Laude/ Honours
Other Experiences
Expert speaker (Representing Grafis Nusantara)
Jakarta Doodle Fest • Oct 2023
Final project reviewer
KOMA DKV, Universitas Pelita Harapan • Nov 2022
Alumni speaker
UPH College University & Career Day • Sep 2022
Graphic designer
Kumpulbaca • Jan 2021 - Jan 2022
Vice president of creative services
Youth for Human Rights International • Apr 2020 - Dec 2020
Event assistant – V&A Museum
London Design Festival • Sep 2018
Event assistant
London Design Biennale • Sep 2018