The following post contains every documents (e.g. evidences, feedbacks, visuals, everything) that will supplement the ‘HOW’ part of my evaluative report. There are four parts of the post that will be shown, which are teasers evidence that I used to communicate with the audiences in my intervention Instagram, every single feedbacks that I received from Instagram messaging system (which I will do my best to highlight and translate some parts that I found as transformative and useful for my project), the visual identity alternatives that I brainstormed with one of my collaborators, and future and/or ongoing collaborators.
I made some teasers via Instagram stories during the second week since I made the page regarding the curatorial theme that I chose for my digital ephemera archive. The purposes of doing this are to raising audiences’ awareness and curiosity and also communicate and engage with them. Most of the formats used are open questions format, combined with supporting images and artefacts related to the issues raised. One of the teaser links to the newest post of the Instagram page, making it easier for the audience to go through the post despite Instagram’s algorithm.
These are the teaser questions that I used for the past week:
What do the Javanese mythical figures and characters represent on jamu packaging?
How do jamu packaging visuals affect society’s narrative of ideal female body and femininity?
How does Hong Kong apothecary influenced the art style and production techniques of jamu packagings?
How does an initiative of a Dutch woman ignite the growth of the most iconic jamu manufacturer in Indonesia?
Feedbacks from the Audiences
Since I made an Instagram account for the intervention, I received massive feedbacks from its audiences which are academics and practitioners mostly practicing graphic design living in big cities in Indonesia and also abroad. Most of their feedbacks are based on their curiosity about what’s the project is all about and what’s my purpose of me doing it. When I told people that it’s my MA project, most of them are pleased with it and encouraged me to keep doing my intervention even after the course ended.
I couldn’t do the translations for most of the feedbacks, but I’ll try to list down some key elements and analysis of the feedbacks.
I had an amazing talk with a graphic design colleague about how I should present my project as concise as possible, since I didn’t really pitch the project really well the last time seeing him. The social curation canvas module really helped me a lot on how to present my project.
One of the audiences suggested me several topics that I can explore more in the future interventions. These include from analysing the slogans of jamu advertisings to representations in jamu packagings and advertising.
One of the audiences tried to take the challenge to do the visual analysis. This is amazing because this is what I really expected from the intervention: to persuade the audience to initiate creation so that I could measure how my intervention will affect their visual literacy skills. That audience had sent me the analysis and it’s a good starting point that I expect to keep growing in the next 2 weeks.
Another amazing feedback that I got is a graphic designer whose also a lifestyle blogger trying to respond to the curatorial theme by analysing the trend of jamu as a new wave lifestyle and review some jamu cafés.
An addition to that, another audience is currently working to produce his own jamu brand to help promote the awareness of traditional medicines as a pivotal part of Indonesian culture.
One of the audience-turned-gatekeeper refers his friend currently doing a research about Indonesian traditional medicines and masculinity. This is how I really love the process of connecting with people which can actually leads me to some experts.
Visual identity journey
I believe that visual identity is important to help me introduce my project to the audiences and help them to remember what it’s all about. The following images are everything that my collaborator and I’ve been making to support the digital platform visual identity.